media
Just Foster / Campaign record
A meaningful enquiry.
A measurable result.
Campaign strategy, original creative and Meta ads management for a national fostering agency.
- Enquiry records
- 582
- Client-shortlisted as qualified
- 385
01 / The creative
A human subject.
A clear invitation.
Fostering is a significant personal decision. The creative gives people a way into the conversation, with presenter-led films and image-led invitations rather than a single repeated treatment.
Different messages, one campaign record.
The presenter film discusses keeping siblings together. The door creative opens a different conversation about fostering without a spare room.
These examples show the creative range. We do not attribute the combined campaign result to either individual advert.
02 / The results
The numbers.
With their context.
- Media cost per enquiry
- £4.88
- Media cost per qualified record
- £7.38
| Reporting period | Enquiries | Qualified | Media spend | CPL | CPQL |
|---|---|---|---|---|---|
| February to April 2026 | 322 | 190 | £1,876.50 | £5.83 | £9.88 |
| August to September 2026 | 260 | 195 | £963.87 | £3.71 | £4.94 |
| Combined | 582 | 385 | £2,840.37 | £4.88 | £7.38 |
Export windows: 1 February to 2 April and 23 August to 10 September 2026. These are reporting windows, not a claim about the number of days adverts were active.
Costs use total exported media spend, including engagement and traffic activity, divided by the relevant record count. LYM fees are excluded. Combined costs are calculated from the totals, not an average of rounded period costs.
03 / The definition
Enquiries and approvals.
Separate measures.
An enquiry
A record generated through the Meta campaign. The combined total adds records from the two periods. It is not a count of unique people across both periods.
A qualified record
A record on the final client-qualified shortlist. This is a screening outcome, not approval as a foster carer. Assessment and approval sit with the agency.
A useful campaign report keeps those distinctions visible. Low cost per enquiry is only part of the picture; the shortlist gives the agency another measure of what the activity delivered.
This updated record replaces earlier interim figures on this site. Final shortlist totals can differ from earlier automated or working-stage counts.
04 / The client’s view
The relationship
behind the report.
“Five weeks of LYM’s campaigns filled close to a year of our carer quota, and every lead arrived qualified, tracked and reported. I show these numbers to people myself.”Rumaiz Sheikh
CEO & Director, Just Foster
Published client testimony from the first campaign. The quota statement is the client’s interpretation; other recruitment activity also contributed. The final enquiry and shortlist totals above remain separate from this testimony.
Start with the result
you need.
Campaign strategy, creative production and Meta management, with the scope and reporting agreed before launch.
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