media
Insights
Numbers first. Then the method.
Practical guidance, original work and the evidence behind it. Read the result. Understand the method.
Robots, sitemaps and llms.txt: what each actually does
Crawl instructions, preferred URLs and an optional summary. What each file does, how search differs from training, and where the limits are.
Five things to check before you book a marketing agency
The company number, the ICO registration, prices you can read without a call, work you can click, and the number agreed before the work. All public, none of them a testimonial, run on us at the end.
What a website should cost in Manchester (2026): the honest ledger
Freelancer, template shop, mid-tier agency, us: real ranges, what each actually includes, and the line items to interrogate before you sign anything.
582 enquiries, 385 shortlisted: the Just Foster campaign record
Two completed reporting periods, the campaign creative, and the difference between an enquiry, a qualified record and an approved foster carer.
An evidence-led checklist for AI-search readiness
Seven checks covering access, useful content, accurate attribution, performance and measured visibility. What we can improve, and what no studio can guarantee.
Want your numbers to read like this? Bring us one to move.
Start a project