Five disciplines. Each accountable to a number.

01 · Paid Social

Meta ads management

Campaign strategy, creative and daily management on Facebook and Instagram — with a specialist record in fostering and care-sector lead generation, where a lead is worthless unless it is qualified. Our flagship: a five-week campaign that filled close to a year of a national fostering agency’s carer quota.

Read the Just Foster result →

What’s included

• Campaign architecture, audiences and budget plan — agreed in writing
• Ad creative produced in-house, to your brand’s visual system
• Daily campaign management and spend control
• Lead qualification and tracking, click → CRM → report
• Plain-English monthly report — the numbers, good or bad

Measured by · qualified leads · guardrails: lead quality & cost per qualified lead

02 · Websites

Website design, build & upkeep

Fast, editorial websites designed and built in-house — then maintained monthly so they stay fast, secure and current instead of quietly rotting after launch. See MKIC’s interactive Design Studio for what a build can carry.

See the MKIC build →

What’s included

• Design and build from your brand system — no templates
• Copywriting in your voice, no lorem ipsum ever shipped
• Structured data, sitemap and llms.txt authored as standard
• Monthly maintenance: speed, uptime, security and content checks
• Measurement wired in before launch

Measured by · enquiries generated · guardrails: speed & uptime, checked monthly

03 · Content

Content & creative production

Banners, reels, product film and campaign imagery — shot, edited and delivered on a published monthly schedule. For Kurt Muller that has meant eleven consecutive monthly drops without a missed deadline.

See the Kurt Muller engine →

What’s included

• Monthly production calendar, published at kick-off
• Shoots, retouching and edits to your brand archetypes
• Every format your channels need — desktop, mobile, vertical
• Campaign imagery reusable across ads, web and social

Measured by · drops shipped on schedule

04 · Strategy

Paid & organic social strategy

One plan across paid and organic, so every post and every pound pulls toward the same commercial outcome — reviewed with you each quarter, in plain English.

What’s included

• Channel audit — what’s earning its keep, what isn’t
• One agreed primary number per channel
• Content pillars and posting cadence you can actually sustain
• Quarterly review: what worked, what didn’t, what changes

Measured by · one agreed primary number per channel

05 · AI Search

AI-search (GEO) readiness

Structured data, llms.txt and clean crawler access — making your key business facts easier for AI search engines to find, read and attribute correctly. This site practises exactly what we sell — view source, check /llms.txt.

What’s included

• Schema.org structured data — organisation, services, FAQs
• llms.txt authored for your business, kept current
• Crawler access audit — robots, sitemaps, canonicals
• Citability audit: is your business retrievable and correctly attributed?

Measured by · citability audits — retrievability & attribution accuracy